Auto-Translate

Scaling Adobe Express to international geos by adding the ability to translate all your designs into 45+ languages in a single click, all while maintaining your layout. Featured at MAX 2024 Keynote.

Role Product Designer
Company Adobe
Year 2024
Auto-Translate feature in Adobe Express
86k Monthly Translations
98.8% Task Completion Rate
257% Year-over-Year Growth
1 Patent Filed

Templates Are English-Only. Users Aren't.

Express has thousands of templates, mostly in English. Users in Japan, Brazil, Germany couldn't use them. Auto-Translate turned every English template into a starting point for anyone.

Text Length Changes Dramatically

The trickiest part about translations is that the text length can change by 30-50% depending on the chosen language and sometimes even change complete orientation like in Japanese and Arabic. Our feature helps keep the context so that no edits need to be made after translations.

Feedback is Crucial

After the translation is complete, users can give feedback across various parameters. This is important as it feeds right back into the translation model that helps us improve the quality.

Contextually Aware

Perhaps the most important challenge when translating designs that don't have complete sentences: single words can have various meanings. This feature looks at the design, absorbs the context, and delivers a translation most accurate to your designs. This visual context system is now patent-pending.

The Experience

Pick what to translate

Select pages, text boxes, or everything. Keep your brand name in English, translate the rest. Choose formal or casual tone. Hit translate.

Runs in the background

Large files can take some time. We built the experience to be non-blocking: you can continue working on other files as we translate your design.

Flag bad translations

Feedback is crucial. If the translations don't match up to your needs, submit feedback so that we can improve.

Before and after translation comparison

Layout stays intact

German is longer. Japanese is vertical. The text reflows to fit. No manual cleanup.

More Work

Project Aqua

Founding Designer · Adobe

Adobe Inspire

Adobe Inspire

Experience Design Intern · Adobe